Everything you should know about writing a meta description.
If you don’t write a meta description for every page, you are missing out on huge traffic. But if you don’t write them, then you will probably never know that you’ve lost out. The search engines will never send you visitors to the pages that you’re missing out on. The search engines like to send people to the sites that are most relevant to their search terms. Therefore, if you’re missing a meta description, then you’re missing out on all potential visitors. That would be a real waste.
So how should you write the meta description? Well, it’s quite simple actually. You can look at this as a little bit of editing, or an additional step you can do when you’re writing your homepage or your pages. If you use the meta-descriptions as a filter for your homepage, then you should use that as your guiding principle for writing the meta-description for any page you put online. You should write a meta-description in a very specific way that includes your keywords that you’re targeting. If you can write that in your homepage, then you should be able to do the same for any other online page you put online.
For example, let’s say the keyword you’re targeting is “SEO”. You want to find a way to use that as your search engine’s searcher phrase. That’s a good place to start. Write a few sentences that includes that phrase in it. That may be your homepage but I would add a sentence or two for each page I put online.
The next thing you probably want to do is include some links in your meta-description. I’m just going to use my own homepage as an example. You should probably link out to another relevant page. The links you include in your meta-description should be relevant links. A link to a page in your site about puppies is relevant. A link to a page about puppies and kittens is more relevant. The links you use shouldn’t be duplicate links. If you have a page about dogs and a page about cats, then you can use your site as a link for the page about cats. The relevance of the links will depend on the link provider. Sometimes, if the link is in the URL text, the links are automatically relevant for the search. Sometimes, the relevance depends on the content of the page. So you might want to use links in your meta-description as a matter of default. The title you submit to the search engines should match the search phrase. The title should be short and to the point. You can get some help from the search engines by looking at the page title. If there isn’t a relevant page for your search term, then it won’t be included in the search result.
In your content, you should have some relevant links and phrases. In a blog post, the links and phrases should be in links within the post. You also need to use your meta-keywords for every page you make online. The meta-keywords should be placed strategically in your content. The meta-keywords are part of your search phrase. It’s a good idea to be able to place multiple meta-keywords in a single page. The more meta-keywords you have in one page, the more specific the search engines will be with your pages. The main meta-keywords you’re going to want to use in a page are your top three keywords. The keywords should be in the first sentence of your page. The first sentence should be about the keyword and the last sentence should contain the keyword. You should be able to use any combination of keywords in between those two three sentences.
Talk To Us!
Contact us today to talk about our technical services.