CONTENT IS STILL KING
What Is Content Marketing?
An effective content strategy doesn’t just entertain and inform your audience. It helps your customers get to know you and your product. Long-term, sustainable growth is built on effective digital content creation.
Content is blogs, infographics, videos, emails, eBooks, social media updates, and the text on your website. Yep, content is everywhere. Which is why it’s so important to have a content marketing strategy that aligns your content with your core values and each of your audiences’ wants, needs, and unique, preferred ways of consuming content.
WHY DO YOU NEED CONTENT MARKETING?
Content Marketing Sparks Discussion
Buyers are self-directed and content can help satisfy their quest for answers and enable you to direct them to solutions for their business problems.
Almost two-thirds of SEO experts rank content creation and content marketing as the #1 way to drive the best results in local search marketing. To get your business noticed in the local or national market, we need to create content that is both relevant and community-based.
The quality and quantity of your content online play a significant role in the way that your site presents in the local search engine results pages. Content must be geared towards the right audience. Local content may include informative blog posts, infographics, guides, videos or any material that targets a local search term. There is no point in putting out ordinary content to just tick a box. If you want to make a positive impact on your SEO efforts, the content must be well-written and adjusted towards helping the local audience.