catering equipment direct home page

Wesbite Design & Development

This project consisted of website design, development and social media profile creation prior to the launch of an SEO campaign.

Client: Catering Equipment Direct UK
Project Date: September 2017 -19


The major challenge for this project was the question that we discussed on a daily basis, “do we have a brochure or e-commerce site?”  The secondary challenge was that Catering Equipment Direct UK are not just a distributor of commercial catering equipment, they are very project-oriented and although the products were important to display, it was important to emphasize their service offerings.


Facing the challenges above, we chose to build a hybrid WordPress/e-commerce site utilizing the products/inventory components from e-commerce should we decide to apply product pricing and a shopping cart.

The product pages needed to be bright and bold to feature a product image but utilizing an accordian style design we could focus the visitor on slices of information regarding the product features, installation, delivery and warranty.  We also added a smart request for information form on each product page. When an enquiry comes in, the sales team can see which product their visitor has enquired about.

Website Design

Delivering Results

Collectively we were all delighted with the launch of this website and it was clear that it was appealing to visitors from the enquiries received from SEO, Social Media and Pay Per Click campaigns.  The quality of the technical aspects in addition to the content we created for each page and product also saw our Google Adwords CPC drop around 60-70% in a matter of days for each campaign we ran.


From The Clients

We are very happy with the website design and development first and foremost. Our social media profiles matched as well which ensures visitors know who we are, bearing in mind there is another company with a similar name. We have worked with these guys for two years now and when we have to remove old or build new products, the work is scheduled and always delivered on time.</p> <p>Very happy with Dean and the team, they know what they are doing.Richard Gorman