If there’s one thing your business couldn’t live without, it’s a website. In fact, from start-ups to veteran brands, websites have become a staple along the lines of getting more customers. People rely on the web for the products and services that they need, so it’s important to put your business front and centre in this increasingly digitally-driven world.
To make that possible, you will have to attract visitors to your site. Growing your client base should go hand in hand with attracting people to your business. Somehow, this is a challenge that many brands are facing.
Acquiring New Visitors For Your Business
Considering how intense the competition is across many niches, it’s important to focus your efforts on acquiring new visitors for your business. There are several approaches you should take. Let’s look at a few of them:
1. Conduct keyword research on specific terms and phrases
You can never go wrong with an effective SEO strategy. For one, it helps you increase your site’s searchability, allowing your ideal customers to find your business. However, you will need to use specific keywords for your site so that people can easily find you based on the terms and phrases they use in the search.
A keyword strategy should be based on high-value keywords that your target audience searches for frequently. To generate a good list of terms and phrases you can use for your site content, you can use tools such as KWFinder and Moz Keyword Explorer. These tools will help you spruce up your keyword structure for improving your business site’s search ranking.
2. Use social media to widen your reach
You can’t have an effective web presence without social media. Along with your website, your accounts on Twitter and Facebook can help increase your brand’s reach and engage people who interact elsewhere across the web.
Using social media, you can share web content that’s engaging and valuable. Make sure to use the right hashtags to go along with your posts or tweets. You can also write effective social media copy that generates clicks and redirections to your business website.
3. Optimise your site’s functionality
Another great way to attract more visitors to your site is to improve its functionality as well as its design. Now, how will these result in higher web visits?
A poorly designed site can turn off visitors. If your site takes too long to load or it hasn’t been properly optimized, it’s likely that visitors will bounce away from your site instead of visiting other pages. As a result, search engines such as Google will penalize your site for giving visitors a not-so-stellar experience.
To prevent this from happening, you can simply reduce it takes to load your site. You also need to compress your images and make the overall design easily navigable and ergonomic.
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Of course, you will need the right people to handle these complex tweaks. For that matter, you can get a custom WordPress development team to help you maintain your site and prepare it for incoming visitors.